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Decision making

Understand how multi-criteria methods combine evidence, criteria and preferences, and where their rankings can change.

Research field

Method family

Analytic Hierarchy Process for Strategic Priorities

The Analytic Hierarchy Process (AHP) applied to strategic priorities is a multi-criteria decision method that structures a complex strategy choice into a hierarchy of goal, criteria, and alternatives, then derives priority weights from expe...

Data Envelopment Analysis of Firm Strategic Efficiency

Data Envelopment Analysis (DEA) of firm strategic efficiency benchmarks each firm or strategic business unit against a best-practice frontier built directly from the data, with no need to assume prices, weights, or a functional form. Introd...

Destination Competitiveness Index

The Destination Competitiveness Index operationalizes the Ritchie-Crouch model, the most influential conceptual framework for understanding why some tourism destinations outperform others. Crouch and Ritchie argued in 1999, and elaborated i...

Hotel DEA Efficiency Analysis

Hotel DEA efficiency analysis applies data envelopment analysis, the linear-programming frontier method introduced by Charnes, Cooper, and Rhodes in 1978, to benchmark how efficiently hotels convert their inputs into outputs. Rather than as...

Hotel Revenue Management

Hotel revenue management, also called yield management, is the decision discipline of selling the right room to the right guest at the right price at the right time to maximize revenue from a fixed, perishable inventory. Sheryl Kimes's 1989...

Malmquist Firm Productivity Index

The Malmquist firm productivity index measures how a firm's total factor productivity changes between two periods and decomposes that change into two strategically meaningful parts: catching up to best practice (efficiency change) and the b...

Real Options Strategy Valuation

Real options strategy valuation treats discretionary strategic investments - the chance to defer, expand, contract, stage, switch, or abandon a project - as financial-style options whose value comes from managerial flexibility under uncerta...

SWOT-AHP Hybrid Analysis

SWOT-AHP, also called A'WOT, is a hybrid strategy method that quantifies an ordinary SWOT analysis by applying the Analytic Hierarchy Process to its factors. Kurttila, Pesonen, Kangas, and Kajanus introduced the technique in 2000, motivated...